Signed by the Maker
Photography by Alex Natt
There’s a moment, just before a suit leaves our studio, where everything quiets. The fabric has been pressed, the final threads checked, the buttons secured. And then, we add the final touch: a label. But at LAWTON, this isn’t just a label—it’s a signature. A seal of intent.
Photography by Alex Natt
When I was designing the logo for LAWTON, I knew I wanted something that felt both feminine and masculine. Fluid, but defined. The balance between softness and strength is central to how I design, cut, and communicate, so I kept returning to the first letter of my name—sketching it over and over again. The swoosh, the movement, the quiet power of it. The “L” stuck with me.
Photography by Alex Natt
That singular stroke became our mark. Our monogram. Every LAWTON suit leaves the studio signed with that ‘L’, placed carefully at the back neck of the jacket. It’s subtle, but it’s there—marking the origin of a piece made not just for a body, but for a person.
Photography by Alex Natt
Inside the jacket, nestled in the breast pocket, there’s another layer to the story. Our bespoke labels include the client’s name, the order number, the date it was placed, and the names of the people who brought it to life: the cutter and the tailor. Each label is typed on an antique typewriter I found in a market in Milan. It’s not perfect—sometimes the ink is uneven, the spacing slightly off. And that’s exactly why I love it. It mirrors the garment itself: precise, yes, but made by human hands. Hands that measure, draft, press, and stitch with skill and care.
Photography by Alex Natt
And at the end of each label? The tailor’s initials. A small detail, easily missed—but for me, it matters. It’s a quiet recognition of the person who’s shaped the garment stitch by stitch.
Photography by Alex Natt
In an industry often obsessed with speed and scale, I’ve always been more interested in intention. In the long way around. In garments that carry something of the maker inside them.
At LAWTON, we don’t just make suits. We sign them.